Methodology

2026 PR Tools Buyer Trust Report

Fielded March 10-24, 2026. N=412 PR and communications teams, US (61%), UK (27%), Canada (12%). Recruitment through an online research panel and LinkedIn ads, screened for PR, communications, and media relations roles. Weighted to team-size distributions in the PR industry. Median team size 6; median monthly PR tools budget $1,850.

Quality controls

Speeder screening (respondents completing in under one-third median time excluded), attention checks, duplicate-company de-duplication, and cross-checks of verbatim answers against public review data where available.

Limitations

Self-reported purchase experiences; outcome questions rely on respondent recall of tool performance. Figures describe the sample, weighted to industry team-size distributions, not a census of all PR teams.