About PR Signal Research

An independent research practice covering PR, communications, and media relations technology. Founded 2024.

Dana Whitfield, Research Director

Dana spent twelve years in agency PR in New York and London, most recently as a communications director running technology accounts, before founding PR Signal Research in 2024. She designs the questionnaires, owns sampling quality, and writes the reports. She has personally commissioned and reviewed PR software for four agencies and brings that buyer's skepticism to every study.

Marcus Oyelaran, Survey Methodologist

Marcus is a statistician specializing in B2B panel research. He has fielded surveys for fintech, HR tech, and martech buyers since 2018, and runs PR Signal's fieldwork, weighting, and significance testing. He holds an MSc in survey statistics.

Independence

We accept no vendor funding for our studies. Revenue comes from report syndication and custom research for buyers (never vendors in categories we measure). Every figure we publish is traceable to a documented method on the methodology page.